Motorpark – No. 1 for customer loyalty.
1929 – 2010: 23 Ford Cars and Still Going Strong
I find this story to be such a positive one for 2010, I hope you do too.
Galway 15th January 2010 – Mrs. Eileen Lovett from Co. Galway has been buying cars from Higgins Motorpark / Higgins Garage, the oldest Ford dealer in Ireland based in Galway, since 1929 and just this week, she collected her 23rd car from the garage, a 2010 Ford Focus which she has bought for her daughter.
Mrs. Lovett who will turn 99 this year, began driving at 12 years of age in her home town of Clifden where her family ran a bakery business. While still at primary school, her first journey as a driver was in 1923 when her mother asked her to go and collect some butter in the bakery van.
Then at age 17, she bought her first Ford from Higgins Garage in Galway (which went on to become Motorpark), a Ford 14.9 model, for £198. Eileen loved it from the first day she drove it and went on to clock up thousands of miles in the car as she delivered goods from the bakery to schools around Connemara and beyond. This is the car in the picture above. After two years of driving for the family bakery, Lydon’s bakery, Eileen went to Dublin where she trained as a nurse in Jervis Street Hospital. During her long career in nursing, Eileen always went back to Higgins Motorpark in Galway when she needed a new car.
Even at 98 years of age, Eileen can list by heart all 22 Ford cars from her driving career including the registration numbers.
“It is rare in today’s Ireland to hear of such a level of loyalty to one brand”, said Eddie Murphy, Chairman and Managing Director of Ford Ireland. “Eileen is probably Ford’s longest-standing customer in the country, and I hope she has many more years of safe motoring in her family’s new 2010 Focus”.
See www.motorpark.ie


