Buying a car can be a daunting prospect, especially if you aren’t motor-savvy. Joanne Cranley, Marketing Manager at Merlin Motor City, Kylemore Road, Dublin 12, has come up with an online solution. An innovative new online section allows prospective buyers to choose the make and model that will suit them best, as all of the cars reviewed are available for purchase.

Presented in a clear and concise manner, 11 models are featured on the initial reviews; these are mostly 2008 registrations, although some are from 2007 or ’06. Merlin Motor City sell every make and model of car and the 11 models include a 08 Ford Focus Style 1.4, 08 Ford Mondeo LX 1.6, 07 Nissan Primera SE 1.6, 08 Nissan Note SXE 1.4, 08 Nissan Micra SXE 1.2, 08 Seat Leon Costa 1.4, 08 Skoda Roomster Style 1.2, 06 Audi A4 Cabrio 1.8T, 06 Toyota Rav4 Luna 1.8, 06 Kia Sorrento EX 2.5.

Ultimately, Merlin Motor City aim to have reviews online for every car that is currently for sale.

Ian Kinsella, Manager of Merlin Motor City and presenter of the videos, has reported interest generated from the site already. “We try to be innovative and creative in the way we sell cars, and we recognise that the market has changed. The internet is really where things are happening nowadays, and car sales are no different. They’ve only been on the web for a week, but already we are selling cars and generating enquiries as a direct result”.

He added, “Customers have specifically mentioned having seen them – either on our website or on youtube. I’m looking forward to filming more of the videos in the coming weeks”.

For reviews visit www.merlinmotorcity.ie